Positioning Services and Pricing
How to Work With BStrong Marketing Do You Have a Positioning Problem?Positioning Services and Pricing
How to Work With BStrong Marketing
Three Tiers. One Methodology.
Brave Messaging produces a complete positioning and messaging system you own permanently.
It starts with the assessment below. That’s where you find out whether positioning is your problem before you spend on anything larger.
Start Here: The Positioning Assessment
$750. A detailed written assessment and a 60-minute consultation. Credited in full toward a positioning engagement.
Before you commit to anything bigger, find out where your positioning may be holding you back—and what to do about it.
I research your business using your website, public profiles, reviews, and other available material. You receive a written assessment within three business days of booking. Then we meet to discuss the findings, your questions, and recommended next steps.
The assessment and recommendations are yours to keep. There’s no obligation to go further.
Who this is for: Businesses that keep losing to competitors who aren’t better and are tired of guessing why.
The Three Tiers
Most businesses need Tier 1 and nothing more.
The higher tiers exist for teams and category plays, not as steps you’re expected to climb.
| Tier 1: Positioning Intensive | Tier 2: Authority Architecture | Tier 3: Category Creator | |
|---|---|---|---|
| Investment | $5K–$7.5K | $15K–$25K | $35K–$50K |
| Timeline | 4–6 weeks | 8–12 weeks | 6–12 months |
| Core Deliverables | BCP, positioning framework, signature language architecture with copy-ready messaging | Everything in Tier 1 plus complete messaging platform, Edge Keeper training, quarterly audit framework, sales scripts | Everything in Tier 2 plus ongoing check-ins, lost deal autopsy, sales team buy-in, competitive response frameworks |
| Post-Delivery Support | 1 check-in, 60-day email support | 1 review session, 90-day email support, 30-day implementation checkpoint | Monthly then quarterly check-ins for 12 months, lost deal autopsy throughout |
| Prevention Level | Foundation. You own ongoing maintenance. | Internal tools your team runs. | Ongoing partnership. No clean exit. |
| Revision Rounds | 2 | 3 | Included in support period |
| Courage Clause | Included | Included | Included |
Tier 1: Positioning Intensive
Investment: $7,500 | Timeline: 4–6 weeks | Payment: 100% at signing | Your $750 assessment payment applies toward the total.
The complete Brave Messaging foundation.
Define what makes you meaningfully different and give the right buyers a reason to choose you.
Who this is for: Businesses with proven expertise that their market isn’t seeing, ready to make clear choices about who they serve and what they stand for.
A position you can stand behind. Language that gives the right buyers a reason to choose you.
What you receive:
Brave Customer Profile — Buyer research built from real customer interviews. Maps what your buyers care about, what they misunderstand about their problem, and what they actually value in a provider like you.
Positioning Framework — Competitive mapping through the XY Grid to identify where your strengths meet needs your competitors overlook. A positioning claim tested against your competitors: could they credibly say the same thing?
Signature Language Architecture — Distinctive terminology, methodology naming, and copy-ready messaging your team can put to work. Language built around your expertise and how you deliver it.
After delivery: One 30-minute implementation check-in within 60 days, plus email support during that window. Everything we produce remains yours to use and build on.
Tier 2: Authority Architecture
Investment: $15,000–$25,000 | Timeline: 8–12 weeks | Payment: 50% at signing, 50% at delivery
Your $750 assessment payment applies toward the total.
Positioning plus the internal tools to protect it.
Give your team the language, training, and tools to carry your positioning into everyday business.
Who this is for: Growing businesses that need sales and client-facing teams to communicate their difference without relying on the founder to explain it.
Your positioning becomes something the whole team can use and stand behind.
Everything in Tier 1, plus:
Complete Messaging Platform — Consistent, ready-to-use language for your key touchpoints, from proposals to client communications. Your team knows what to say and how to adapt it without losing what makes you different.
Edge Keeper Training — Training that helps your team understand the choices behind your positioning, defend them, and recognize when the message starts slipping back into generic claims.
Quarterly Audit Framework — A structured review your team can run every quarter to check whether your marketing and sales materials still reflect your positioning—and identify what needs correcting.
Sales Conversation Scripts — Language for discovery calls, proposals, and objection handling that helps your team explain your value and respond confidently when buyers compare you with competitors.
After delivery: One implementation review within 90 days, plus 90 days of email support. Within the first 30 days, your team puts the positioning to work in at least one live sales conversation. We use that experience in the review to discuss what landed and where the team needs guidance.
Tier 3: Category Creator
Investment: $35,000 – $50,000 | Timeline: 6–12 months | Payment: 40% at signing, 30% at core asset delivery, 30% at month 6
The full partnership.
Tier 3 is for businesses committed to owning a category. Not just positioning bravely, but becoming the name the market uses to define the space. This tier has no clean exit by design. The positioning is built, protected, and reinforced through a sustained engagement.
Who this is for: Mission-driven businesses committed to owning a category.
After this engagement, competitors reference you, prospects self-select, and your name becomes the standard your market measures against.
Everything in Tier 2, plus:
Monthly Check-ins (Months 1–3) — Implementation audits, positioning reinforcement, and real-time adjustments as the market responds.
Quarterly Check-ins (Months 4–12) — Positioning health reviews, competitive landscape updates, and strategic guidance as your authority compounds.
Lost Deal Autopsy Protocol — When you lose a deal, I analyze what happened. A positioning gap, a delivery failure, a wrong-fit prospect who got through the filter, or a competitor who out-positioned you. Each autopsy strengthens the system.
Sales Team Buy-in Session — An alignment session that helps your sales team understand the strategic rationale behind the positioning so they deploy it effectively in conversations. This happens after positioning is approved. It’s participation, not approval.
Competitive Response Frameworks — When competitors react to your positioning, and they will, you’ll have a documented response rather than a reactive scramble.
After the engagement: Transition to an annual positioning review or advisory retainer at a negotiated rate. Category ownership requires ongoing strategic attention.
What You Walk Away With
A clear position and the language to explain why you’re worth choosing. Your team can articulate your difference, your proposals give buyers a reason beyond price, and your referral partners know how to describe you.
You own everything we produce: the positioning, messaging, framework, and terminology. Your team or agency can use it to guide your website, proposals, and marketing.
Website development, campaigns, and content production are separate. If you need an implementation partner, I can connect you with one.
You stop losing that conversation because the market finally sees the truth.
How the Engagement Works
After the assessment, if we both decide to move forward, we agree on the deliverables, exclusions, and what “done” means.
You designate one person with final approval. Brave positioning takes stands, and those stands need someone with the authority to protect them.
The work moves from customer research to positioning, signature language, and messaging. Each phase builds on the last, with review and approval along the way.
Revision rounds and post-delivery support are defined upfront, so you know what’s included and what to expect.
The Courage Clause
Every engagement agreement includes a Courage Clause: an acknowledgment that meaningful differentiation may feel unfamiliar, especially to stakeholders used to conventional messaging.
We ground those choices in research and give you the reasoning to defend them when someone suggests making the message safer.
The Next Step Is a Conversation
The diagnostic is a conversation, not a pitch. I’ll tell you what I see, you’ll tell me what you’re experiencing, and we’ll both know whether the engagement makes sense.
If it’s a good fit, we’ll move forward.
If not, I’ll explain why and point you in the right direction.
The Next Step Is a Conversation
The diagnostic is a conversation, not a pitch. I’ll tell you what I see, you’ll tell me what you’re experiencing, and we’ll both know whether the engagement makes sense.
If it’s a good fit, we’ll move forward.
If not, I’ll explain why and point you in the right direction.