Positioning Services and Pricing
How to Work With BStrong Marketing Do You Have a Positioning Problem?Positioning Services and Pricing
How to Work With BStrong Marketing
Three Tiers. One Methodology.
Brave Messaging produces a complete positioning and messaging system you own permanently.
It starts with the assessment below. That’s where you find out whether positioning is your problem before you spend on anything larger.
Start Here: The Positioning Assessment
$750. A detailed written assessment and a 60-minute consultation. Credited in full toward a positioning engagement.
Before you commit to anything bigger, find out where your positioning may be holding you back and what to do about it.
I review your website, public profiles, reviews, and other available material. You receive your written assessment within three business days of booking. Then we meet to discuss the findings, your questions, and recommended next steps.
The assessment stands on its own. There’s no obligation to continue.
Review five signs of a positioning problem and book your assessment on the next page.
The Three Tiers
Tier 1 provides the complete positioning foundation.
The higher tiers add team training, sales tools, and sustained strategic support.
Choose based on what your business needs. These aren’t steps you’re expected to climb.
| Tier 1: Positioning Intensive | Tier 2: Authority Architecture | Tier 3: Authority Partnership | |
|---|---|---|---|
| Investment | $7,500 | $15,000–$25,000 | $35,000–$50,000 |
| Timeline | 4–6 weeks | 8–12 weeks | 6–12 months |
| Primary Focus | Establish your positioning and language | Equip your team to use and maintain it | Reinforce and refine it through sustained strategic support |
| Core Deliverables | Brave Customer Profile, Positioning Framework, Signature Language Architecture | All Tier 1 deliverables, plus Complete Messaging Platform, Edge Keeper Training, Quarterly Audit Framework, Sales Conversation Scripts | All Tier 2 deliverables, plus ongoing strategic reviews, Lost Deal Autopsy Protocol, Sales Team Alignment Session, Competitive Response Frameworks |
| Support | One 30-minute check-in within 60 days; 60 days of email support | One implementation review within 90 days; 90 days of email support | Monthly check-ins in months 1–3, then quarterly throughout the agreed engagement |
| Revision Rounds | 2 | 3 | Defined in the engagement scope |
| Courage Clause | Included | Included | Included |
What determines the price?
For Tiers 2 and 3, pricing depends on the breadth of research, the messaging and team training required, and the duration of strategic support. After the assessment, we agree on the scope and a fixed fee before work begins.
Each tier includes its own support schedule, replacing the support included in the tiers below it.
Your $750 assessment payment applies toward any positioning engagement.
Tier 1: Positioning Intensive
Investment: $7,500 | Timeline: 4–6 weeks | Payment: 100% at signing
The complete Brave Messaging foundation.
Who this is for: Businesses with proven expertise that their market isn’t seeing, ready to make clear choices about who they serve and what they stand for.
A position you can stand behind. Language that gives the right buyers a reason to choose you.
What you receive:
Brave Customer Profile — Buyer research built from real customer interviews. Maps what your buyers care about, what they misunderstand about their problem, and what they actually value in a provider like you.
Positioning Framework — Competitive mapping through the XY Grid to identify where your strengths meet needs your competitors overlook. A positioning claim tested against your competitors: could they credibly say the same thing?
Signature Language Architecture — Distinctive terminology, methodology naming, and copy-ready messaging your team can put to work. Language built around your expertise and how you deliver it.
After delivery: One 30-minute implementation check-in within 60 days, plus email support during that window. Everything we produce remains yours to use and build on.
Tier 2: Authority Architecture
Investment: $15,000–$25,000 | Timeline: 8–12 weeks | Payment: 50% at signing, 50% at delivery
Positioning plus the internal tools to protect it.
Who this is for: Growing businesses that need sales and client-facing teams to communicate their difference without relying on the founder to explain it.
Your positioning becomes something the whole team can use and stand behind.
All Tier 1 Deliverables, Plus:
Complete Messaging Platform — Consistent, ready-to-use language for your key touchpoints, from proposals to client communications. Your team knows what to say and how to adapt it without losing what makes you different.
Edge Keeper Training — Teach your team how to apply the positioning consistently, adapt the language without losing its meaning, and catch drift back into generic claims.
Quarterly Audit Framework — A structured review your team can run every quarter to check whether your marketing and sales materials still reflect your positioning, and identify what needs correcting.
Sales Conversation Scripts — Language for discovery calls, proposals, and objection handling that helps your team explain your value and respond confidently when buyers compare you with competitors.
After delivery: One implementation review within 90 days, plus 90 days of email support. Within the first 30 days, your team puts the positioning to work in at least one live sales conversation. We use that experience in the review to discuss what landed and where the team needs guidance.
Tier 3: Authority Partnership
Investment: $35,000–$50,000 | Timeline: 6–12 months | Payment: 40% at signing, 30% at core asset delivery, 30% at month 6
The full partnership.
Build a position that challenges how buyers think about your category and reinforce it as your team puts it to work and the market responds.
Who this is for: Businesses pursuing category leadership, ready to commit the time, resources, and sustained effort that ambition requires.
A distinct point of view your business can become known for, backed by ongoing strategic guidance.
All Tier 2 Deliverables, Plus:
Monthly Check-ins (Months 1–3) — Review progress, work through decisions, and prepare your team to put the positioning into practice. As it goes live, we use buyer and team feedback to refine how it’s applied.
Quarterly Check-ins (Month 4 Onward) — Review how the positioning is holding up, assess competitive changes, and set priorities throughout the agreed engagement.
Lost Deal Autopsy Protocol — A structured review of lost opportunities using available sales evidence and buyer feedback. We examine whether positioning, fit, price, delivery concerns, or other factors contributed, then identify what needs attention.
Sales Team Alignment Session — Work through your sales team’s questions, objections, and real selling situations so they understand the positioning and can put it into practice. Held after positioning approval, this session addresses barriers to adoption while keeping the agreed direction intact.
Competitive Response Frameworks — Documented guidance for responding to competing claims, imitation, and price pressure while protecting what makes your position distinct.
After the engagement: We review what ongoing support makes sense. An annual positioning review or advisory retainer is available under a separate agreement.
What You’ll Own
A clear position and the language to explain why you’re worth choosing.
Your team can articulate your difference, your proposals give buyers a reason beyond price, and your referral partners know how to describe you.
You own everything we produce: the positioning, messaging, framework, and terminology. Your team or agency can use it to guide your website, proposals, and marketing.
Website development, campaigns, and content production are separate. If you need an implementation partner, I can connect you with one.
How the Engagement Works
After the assessment, if we both decide to move forward, we agree on the deliverables, exclusions, and what “done” means.
You designate one person with final approval. Brave positioning takes stands, and those stands need someone with the authority to protect them.
The work moves from customer research to positioning, signature language, and messaging. Each phase builds on the last, with review and approval along the way.
Revision rounds and post-delivery support are defined upfront, so you know what’s included and what to expect.
The Courage Clause
Strong positioning makes choices. It names who you’re best for, excludes audiences, and takes stands your competitors may avoid.
Every engagement agreement includes a Courage Clause: an acknowledgment that meaningful differentiation may feel unfamiliar, especially to stakeholders used to conventional messaging.
We ground those choices in research and give you the reasoning to defend them when someone suggests making the message safer.
You Don’t Need to Choose a Tier Yet
Start by finding out what needs attention.
The assessment gives us a basis for deciding whether a positioning engagement makes sense and how much work your business actually needs.
Review the five signs, see what sounds familiar. Book your assessment when you’re ready.
You Don’t Need to Choose a Tier Yet
Start by finding out what needs attention.
The assessment gives us a basis for deciding whether a positioning engagement makes sense and how much work your business actually needs.
Review the five signs, see what sounds familiar. Book your assessment when you’re ready.