Positioning Services and Pricing
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Three tiers. One methodology. You own everything when it’s done.
Brave Messaging produces transformation technology — a complete positioning and messaging system you own permanently.
Not a strategy deck that sits in a folder. Copy-ready language, signature terminology, and a messaging architecture your team can execute from day one.
Every engagement starts with a 90-minute positioning diagnostic. That conversation determines which tier fits your situation. The work begins after the agreement is signed and the first payment clears. No strategic thinking happens before that.
The diagnostic determines fit, not direction.
The Three Tiers
Start Where You Need To. Expand as Positioning Proves Itself.
Each tier builds on the one before it. The difference between tiers is not more positioning.
It’s more protection against the predictable ways positioning fails after delivery.
Tier 1: Positioning Intensive
Investment: $5,000 – $7,500 | Timeline: 4–6 weeks | Payment: 100% at signing
The complete positioning foundation.
This is the smallest viable unit of Brave Messaging — everything you need to stop being interchangeable and start being the obvious choice for the right buyers.
Who this is for:Businesses ready to commit to brave positioning and want expert-led excavation of what makes them different. You have the expertise.
After this engagement, your market stops treating you as interchangeable.
What you receive:
Brave Customer Profile — Deep buyer research built from real customer interviews. Maps preoccupation, misdiagnosis, enemy identification, and end result. This is the foundation the rest of the work is built on.
Positioning Framework — XY Grid competitive mapping. The unserved quadrant you can own. A positioning claim that passes the competitor test: no one else in your market can say it unchanged.
Signature Language Architecture — Ownable terminology, methodology naming, copy-ready messaging examples your team can deploy immediately. Language that belongs to you.
After delivery: One 30-minute implementation check-in within 60 days. Email support during that window. After the support period ends, you own the assets permanently and can build on them without restriction.
Tier 2: Authority Architecture
Investment: $15,000 – $25,000 | Timeline: 8–12 weeks | Payment: 50% at signing, 50% at delivery
Positioning plus the internal tools to protect it.
Tier 2 is for businesses where the positioning has to survive contact with a team, a sales process, and ongoing market pressure without the founder being the only one who can articulate it.
Who this is for: Growth-ready businesses with a team that needs to execute the positioning without you in the room.
After this engagement, your team sells from your position, not from their own improvisation.
Everything in Tier 1, plus:
Complete Messaging Platform — The full messaging architecture deployed across your key touchpoints. Not just the strategic framework — the actual language your team uses in sales conversations, proposals, and client communications.
Edge Keeper Training — Internal training that equips your team to maintain brave positioning without you in the room. How to defend the language, when to hold the line, and how to recognize when drift is happening.
Quarterly Audit Framework — A structured self-audit tool your team runs quarterly to catch post-launch drift before it erodes your positioning. You run it yourself after the engagement ends.
Sales Conversation Scripts — Positioning-aligned language for discovery calls, proposals, and objection handling. Your sales process becomes a demonstration of the positioning, not a separate activity.
After delivery: One implementation review session within 90 days. Email support for 90 days post-delivery. One implementation checkpoint at 30 days: you deploy positioning in at least one live sales conversation and report results during the review session.
Tier 3: Category Creator
Investment: $35,000 – $50,000 | Timeline: 6–12 months | Payment: 40% at signing, 30% at core asset delivery, 30% at month 6 check-in
The full partnership.
Tier 3 is for businesses committed to owning a category — not just positioning bravely but becoming the name the market uses to define the space. This tier has no clean exit by design. The positioning is built, protected, and reinforced through a sustained engagement.
Who this is for:Mission-driven businesses committed to owning a category.
After this engagement, competitors reference you. Prospects self-select. Your name becomes the standard your market measures against.
Everything in Tier 2, plus:
Monthly Check-ins (Months 1–3) — Implementation audits, positioning reinforcement, and real-time adjustments as the market responds to your new positioning.
Quarterly Check-ins (Months 4–12) — Positioning health reviews, competitive landscape updates, and strategic guidance as your authority compounds.
Lost Deal Autopsy Protocol — When you lose a deal, I analyze what happened. Was it a positioning gap, a delivery failure, a wrong-fit prospect who got through the filter, or a competitor who out-positioned you? Each autopsy strengthens the system.
Sales Team Buy-in Session — An alignment session that helps your sales team understand the strategic rationale behind the positioning so they deploy it effectively in conversations. This happens after positioning is approved — it’s participation, not approval.
Competitive Response Frameworks — When competitors react to your positioning — and they will — you’ll have a documented response strategy rather than a reactive scramble.
After the engagement: Transition to an annual positioning review engagement or advisory retainer at a negotiated rate. The relationship continues because category ownership requires ongoing strategic attention.
Quick Comparison
| Tier 1: Positioning Intensive | Tier 2: Authority Architecture | Tier 3: Category Creator | |
|---|---|---|---|
| Investment | $5K–$7.5K | $15K–$25K | $35K–$50K |
| Timeline | 4–6 weeks | 8–12 weeks | 6–12 months |
| Core Deliverables | BCP, positioning framework, signature language architecture with copy-ready messaging | Everything in Tier 1 plus complete messaging platform, Edge Keeper training, quarterly audit framework, sales scripts | Everything in Tier 2 plus ongoing check-ins, lost deal autopsy, sales team buy-in, competitive response frameworks |
| Post-Delivery Support | 1 check-in, 60-day email support | 1 review session, 90-day email support, 30-day implementation checkpoint | Monthly then quarterly check-ins for 12 months, lost deal autopsy throughout |
| Prevention Level | Foundation. You own ongoing maintenance. | Internal tools your team runs. | Ongoing partnership. No clean exit. |
| Revision Rounds | 2 | 3 | Included in support period |
| Courage Clause | Included | Included | Included |
What You Own When It’s Done
Upon completion of the engagement and receipt of full payment, you own all deliverables produced for your engagement. Your Brave Customer Profile, your positioning framework, your signature language architecture, and your copy-ready messaging. These are your assets to use, modify, and build on without restriction.
I retain ownership of the Brave Messaging methodology, frameworks, and proprietary processes used to produce the deliverables. You’re licensed to use your deliverables. You don’t acquire rights to the underlying methodology.
Every deliverable is copy-ready. Your website team, marketing agency, or sales team can execute from day one without translating strategy into language.
The deliverable is the language.
What This Doesn’t Include
Brave Messaging is positioning and messaging. It is not execution. This distinction matters because positioning has to be right before execution can work. Spending money on marketing with broken positioning is how most businesses end up here in the first place.
These engagements do not include website design or development, advertising creative or media buying, social media content production, sales deck design, email marketing campaigns, SEO implementation, or deployment of positioning into marketing channels. These are execution services that follow positioning work and are handled by your implementation team or referred partners.
If you need execution partners after the positioning is done, I maintain a referral network of agencies and specialists who understand how to build on Brave Messaging deliverables.
The positioning comes first. The execution has a foundation to build on.
How the Engagement Works
One requirement across all tiers: You designate a single Positioning Authority with final approval power over all strategic deliverables. Committees don’t produce brave positioning. One person decides.
→ Step 1: Positioning Diagnostic
A 90-minute conversation that determines whether the engagement is appropriate and which tier fits your situation. This is diagnostic, not strategic. I’m evaluating fit, not giving you direction. The strategic work begins after the agreement is signed.
→ Step 2: Scope of Transformation
Before work begins, we sign a Scope of Transformation document that names every deliverable, specifies what’s excluded, and defines what “done” means. No ambiguity about what you’re buying or when it’s finished.
→ Step 3: The Work
BCP research, positioning development, signature language creation, and messaging execution. Each phase builds on the last. I don’t advance past a weak phase hoping it resolves downstream — it won’t.
→ Step 4: Delivery and Support
Deliverables are presented, revised within your included rounds, and approved by the designated Positioning Authority. Post-delivery support is tier-specific and clearly defined. You know exactly what access you have and when it ends.
The Courage Clause
Every engagement agreement includes a differentiation acknowledgment. This isn’t legal boilerplate — it’s an expectation-setting tool.
The positioning this engagement produces will be intentionally different from what your market is used to seeing. It will exclude audiences. It will take stands. It may feel uncomfortable to internal stakeholders accustomed to conventional messaging. That discomfort is the point. Differentiation that doesn’t create some discomfort isn’t differentiation.
The Courage Clause exists to set this expectation before the discomfort arrives, give you language to defend brave choices internally, and protect both of us when the pressure to soften comes.
Because it will.
Ready When You Are.
The positioning diagnostic is 90 minutes. It’s a conversation, not a pitch. I’ll tell you what I see, you’ll tell me what you’re experiencing, and we’ll both know by the end whether the engagement makes sense.