Positioning Services and Pricing
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Services and Pricing
Three tiers. One methodology. You own everything when it’s done.
Brave Messaging produces a complete positioning and messaging system you own permanently.
Not a strategy deck that sits in a folder. Copy-ready language, signature terminology, and a messaging architecture your team can execute from day one.
Every engagement starts with a 90-minute positioning diagnostic. That conversation determines which tier fits your situation. The work begins after the agreement is signed and the first payment clears. No strategic thinking happens before that.
The diagnostic determines fit, not direction.
The Three Tiers
Start Where You Need To. Expand as Positioning Proves Itself.
Each tier builds on the one before it. The difference between tiers is not more positioning.
It’s more protection against the predictable ways positioning fails after delivery.
Tier 1: Positioning Intensive
Investment: $5,000 – $7,500 | Timeline: 4–6 weeks | Payment: 100% at signing
The complete positioning foundation.
This is the complete Brave Messaging foundation, everything you need to stop being interchangeable and start being the obvious choice for the right buyers.
Who this is for: Businesses with proven expertise that’s invisible to their market, ready to commit to brave positioning and want expert-led excavation of what actually makes them different.
After this engagement, your market stops treating you as interchangeable.
What you receive:
Brave Customer Profile — Deep buyer research built from real customer interviews. Maps what your buyers actually care about, what they mistakenly believe is wrong, who they see as the enemy, and what they really want from a provider like you.
Positioning Framework — XY Grid competitive mapping. The unserved quadrant you can own. A positioning claim that passes the competitor test: no one else in your market can say it unchanged.
Signature Language Architecture — Ownable terminology, methodology naming, copy-ready messaging examples your team can deploy immediately. Language that belongs to you.
After delivery: One 30-minute implementation check-in within 60 days. Email support during that window. After the support period ends, you own the assets permanently and can build on them without restriction.
Tier 2: Authority Architecture
Investment: $15,000 – $25,000 | Timeline: 8–12 weeks | Payment: 50% at signing, 50% at delivery
Positioning plus the internal tools to protect it.
Tier 2 is for businesses where the positioning has to survive contact with a team, a sales process, and ongoing market pressure without the founder being the only one who can articulate it.
Who this is for: Growth-ready businesses with a team that needs to execute the positioning without you in the room.
After this engagement, your team sells from your position, not from their own improvisation.
Everything in Tier 1, plus:
Complete Messaging Platform — The full messaging architecture deployed across your key touchpoints. Not just the strategic framework, but the actual language your team uses in sales conversations, proposals, and client communications.
Edge Keeper Training — Internal training that equips your team to maintain brave positioning without you in the room. How to defend the language, when to hold the line, and how to recognize when drift is happening.
Quarterly Audit Framework — A structured self-audit tool your team runs quarterly to catch post-launch drift before it erodes your positioning. You run it yourself after the engagement ends.
Sales Conversation Scripts — Positioning-aligned language for discovery calls, proposals, and objection handling. Your sales process becomes a demonstration of the positioning, not a separate activity.
After delivery: One implementation review session within 90 days. Email support for 90 days post-delivery. One implementation checkpoint at 30 days: you deploy positioning in at least one live sales conversation and report results during the review session.
Tier 3: Category Creator
Investment: $35,000 – $50,000 | Timeline: 6–12 months | Payment: 40% at signing, 30% at core asset delivery, 30% at month 6 check-in
The full partnership.
Tier 3 is for businesses committed to owning a category. Not just positioning bravely, but becoming the name the market uses to define the space. This tier has no clean exit by design. The positioning is built, protected, and reinforced through a sustained engagement.
Who this is for: Mission-driven businesses committed to owning a category.
After this engagement, competitors reference you. Prospects self-select. Your name becomes the standard your market measures against.
Everything in Tier 2, plus:
Monthly Check-ins (Months 1–3) — Implementation audits, positioning reinforcement, and real-time adjustments as the market responds to your new positioning.
Quarterly Check-ins (Months 4–12) — Positioning health reviews, competitive landscape updates, and strategic guidance as your authority compounds.
Lost Deal Autopsy Protocol — When you lose a deal, I analyze what happened. Was it a positioning gap, a delivery failure, a wrong-fit prospect who got through the filter, or a competitor who out-positioned you? Each autopsy strengthens the system.
Sales Team Buy-in Session — An alignment session that helps your sales team understand the strategic rationale behind the positioning so they deploy it effectively in conversations. This happens after positioning is approved. It’s participation, not approval.
Competitive Response Frameworks — When competitors react to your positioning (and they will), you’ll have a documented response strategy rather than a reactive scramble.
After the engagement: Transition to an annual positioning review engagement or advisory retainer at a negotiated rate. The relationship continues because category ownership requires ongoing strategic attention.
Quick Comparison
| Tier 1: Positioning Intensive | Tier 2: Authority Architecture | Tier 3: Category Creator | |
|---|---|---|---|
| Investment | $5K–$7.5K | $15K–$25K | $35K–$50K |
| Timeline | 4–6 weeks | 8–12 weeks | 6–12 months |
| Core Deliverables | BCP, positioning framework, signature language architecture with copy-ready messaging | Everything in Tier 1 plus complete messaging platform, Edge Keeper training, quarterly audit framework, sales scripts | Everything in Tier 2 plus ongoing check-ins, lost deal autopsy, sales team buy-in, competitive response frameworks |
| Post-Delivery Support | 1 check-in, 60-day email support | 1 review session, 90-day email support, 30-day implementation checkpoint | Monthly then quarterly check-ins for 12 months, lost deal autopsy throughout |
| Prevention Level | Foundation. You own ongoing maintenance. | Internal tools your team runs. | Ongoing partnership. No clean exit. |
| Revision Rounds | 2 | 3 | Included in support period |
| Courage Clause | Included | Included | Included |
What Changes When It's Done
The next time a prospect asks what makes you different, your team doesn’t improvise. They have the answer. The same answer. Every time.
Your website stops describing your process and starts naming your buyer’s problem. Your proposals stop competing on credentials and start competing on positioning. Your referral partners stop saying “I know a guy” and start saying something that makes the prospect want to call.
You own everything we produce. The language, the framework, the terminology.
But what you’re actually walking away with is the end of the conversation you’ve been having with yourself for years: “Why do we keep losing to people who aren’t as good?”
You stop losing that conversation because the market finally sees the truth.
What Happens After
Brave Messaging produces the positioning and the language. It doesn’t produce the website, the ad campaigns, the email sequences, or the social media content. That’s execution, and execution is a different skill set.
The distinction matters. Most businesses in your situation have already spent money on execution that didn’t work because the positioning underneath it was broken. Fixing the execution before fixing the positioning is how you got here.
Once the positioning is right, your existing team or agency can implement it. If you don’t have an implementation partner, I’ll connect you with people who know how to build on Brave deliverables without diluting them.
The positioning comes first. Then execution has something real to execute.
How the Engagement Works
One thing is non-negotiable across all tiers: you designate a single Positioning Authority with final approval power over all strategic deliverables. Committees don’t produce brave positioning. One person decides.
→ Step 1: Positioning Diagnostic
A 90-minute conversation that determines whether the engagement is appropriate and which tier fits your situation. This is diagnostic, not strategic. I’m evaluating fit, not giving you direction. The strategic work begins after the agreement is signed.
→ Step 2: Scope of Transformation
Before work begins, we sign a Scope of Transformation document that names every deliverable, specifies what’s excluded, and defines what “done” means. No ambiguity about what you’re buying or when it’s finished.
→ Step 3: The Work
BCP research, positioning development, signature language creation, and messaging execution. Each phase builds on the last. I don’t advance past a weak phase hoping it resolves downstream — it won’t.
→ Step 4: Delivery and Support
Deliverables are presented, revised within your included rounds, and approved by the designated Positioning Authority. Post-delivery support is tier-specific and clearly defined. You know exactly what access you have and when it ends.
The Courage Clause
Every engagement agreement includes a differentiation acknowledgment. This isn’t legal boilerplate. It’s an expectation-setting tool.
The positioning this engagement produces will be intentionally different from what your market is used to seeing. It will exclude audiences. It will take stands. It may feel uncomfortable to internal stakeholders accustomed to conventional messaging. That discomfort is the point. Differentiation that doesn’t create some discomfort isn’t differentiation.
The Courage Clause exists so the discomfort doesn’t surprise you, so you have language to defend brave choices when your team pushes back, and so the positioning survives the first internal meeting where someone suggests making it safer.
Because it will happen.
The Next Step Is 90 Minutes.
The diagnostic is a conversation, not a pitch. I’ll tell you what I see, you’ll tell me what you’re experiencing, and we’ll both know whether the engagement makes sense.
If it’s a good fit, we’ll move forward.
If not, I’ll explain why and point you in the right direction.