A 2-Minute Self-Diagnosis
Do You Have a Positioning Problem?
Most business owners I talk to are convinced they have a marketing problem.
More leads. A better website. Stronger SEO. More social media.
And sometimes that’s true.
But sometimes the problem is what the marketing is built on.
Here are five conditions I see over and over.
If several sound familiar, your positioning deserves a closer look before you spend more on marketing.
Five Signs Your Real Problem Could Be Positioning
1. You keep losing deals to competitors you know aren’t as good as you.
Not occasionally. Regularly. You see their work. You know what you bring.
And somehow they keep winning.
Your expertise may be stronger. But when a prospect compares you side by side, can they see why that matters to them?
2. Prospects can’t explain what makes you different, even after you’ve told them.
You’ve described your experience, your approach, your results.
They nod. Then they ask for a proposal alongside two other firms who do “basically the same thing.”
They understand what you do. They still don’t have a reason to choose you.
3. Your reputation doesn’t travel beyond the people who know you.
Your best clients know why you’re worth hiring.
But referrals arrive saying “someone told me you do marketing” or “I heard you’re a good IT guy.” Your website and profiles don’t fill in the gap.
You spend the first 20 minutes of every conversation explaining what your existing clients already understand.
4. You’ve spent money on marketing without seeing much change.
A professional website. More traffic. Regular content.
But you’re still getting the wrong inquiries, having the same conversations, and struggling to explain why you’re worth more.
The execution needs examining. So does the message it’s carrying. More reach won’t do much if more people see you as interchangeable.
5. You compete on price even though your work is premium.
Your best clients understand your rates because they’ve experienced the work.
New prospects haven’t. They compare you with providers who charge half as much, and the conversation turns to price.
If they can’t see a meaningful difference, price is an easy difference to act on.
Recognizing the Symptoms Is the Starting Point.
These patterns don’t prove that positioning is the whole problem. They give you a reason to examine it.
Your expertise may be obvious to the people who’ve hired you and almost invisible to everyone else.
Your reviews may describe a difference your website barely mentions.
The way you explain your work in conversation may be far more compelling than anything in your marketing.
Those gaps matter. They shape what a prospect understands about you before you ever speak.
That’s what I examine.
Find out what's actually wrong before you spend another dollar fixing it.
When business slows down, it’s tempting to buy the fix you can name: a new website, more content, another round of SEO.
But before you invest in another fix, you need a sound reason to believe it addresses the problem.
The Positioning Assessment gives you an outside, evidence-based read of how your business presents itself, and where your value may be getting lost.
For $750, I review your website, relevant public profiles, reviews, recommendations, and other available material. I compare what you say about your work with what clients value and how competitors present themselves.
I look for the differences you aren’t making visible, the claims that blend into your category, and the gaps that make it harder for the right buyer to recognize why you’re worth choosing.
What You Get:
- A detailed written positioning assessment. What’s working, where your value gets lost, and the evidence behind my findings.
- Clear priorities and recommendations. What needs attention, why it matters, and what I recommend addressing first.
- A 60-minute consultation with me. We’ll walk through the assessment, discuss it in the context of your business, and work through your questions.
You’ll have a specific assessment of your business and a direction you can act on.
The assessment identifies the work to do.
Developing your positioning, rewriting your messaging, or rebuilding your website would be separate work.
$750, Credited in Full Toward a Positioning Engagement.
The assessment stands on its own. There’s no obligation to hire me for anything further.
If you decide to move forward with a positioning engagement, the full $750 applies toward that work.
Order your Positioning Assessment
Book your consultation and pay below. Provide your company name and website when you book. I’ll take it from there.
You don’t need to polish your website or assemble a presentation first.
You’ll receive your written assessment within three business days of booking. Consultation dates start at least five business days after booking, giving you time to review it before we discuss the findings and next steps.
Get Your Assessment + Consultation — $750
Payment and attendance: Payment is nonrefundable. If you miss your consultation, you can reschedule once. Missing the consultation does not entitle you to a refund or price reduction. Your full $750 remains eligible to credit toward a positioning engagement.