The Competitor Who Just Won Your Client Isn't Better Than You.
They’re just clearer about what makes them different.
The Same Tragedy. Different Industries.
You see great businesses losing to worse competitors every day. It’s not because their work isn’t good enough. It’s because expertise without good positioning is invisible. And invisible quality loses to visible mediocrity every single time.
The B2B Professional
Picture this: You’re in your office at 7pm, losing another RFP to that firm you trained three years ago. They’re using YOUR methodology.
But their LinkedIn posts get 10x the engagement. Their website promises “innovation.” Yours lists capabilities.
You built the expertise.
They built the perception.
The Master Builder
Picture this: You’re standing in a $5M home you built, scrolling through Instagram.
There’s your former apprentice, posing with a basic kitchen remodel. 50K followers.
Meanwhile, your 300 completed homes remain invisible online.
You mastered the craft.
They mastered the camera.
The Medical Expert
Picture this: You’re reviewing lab results that prove your protocol works.
Then you see it: a wellness coach teaching YOUR gut healing method to 100K followers.
Simplified. Bastardized. Dangerous.
But viral.
You heal people.
They heal their engagement rates.
You’re All Fighting The Same Enemy
The Commoditization Machine™
It strips away everything that makes you special.
Processes your expertise through generic messaging. Makes you compete on price with people who couldn’t do half of what you do.
Every day you stay generic, it gets stronger.
Your competitors become clearer.
The gap widens.
Here’s What Everyone Gets Wrong
You don’t have a marketing problem.
You have a positioning problem.
More content won’t help. Better websites won’t help. Social media tactics won’t help. Not until you fix the foundation.
What makes you the ONLY choice,
not just a choice.
The BStrong Positioning System™
Transform invisible expertise into obvious authority
Positioning That Excludes
Stop trying to serve everyone. Find the specific people who need exactly what you offer. Say who you’re NOT for. Watch the right clients magnetize to you.
Messaging That Provokes
Stop mirroring pain—interrupt thinking. Name the misdiagnosis. Challenge assumptions. Make them screenshot your words and think “finally, someone gets it.”
Systems That Scale
Stop trading time for money. Build authority engines that work 24/7. Let your positioning attract while you deliver. Pipeline becomes predictable.
The result? You’ll spend less time explaining your value and more time delivering strategic impact. Your best clients will find you, understand you, and choose you—because your positioning finally matches the expertise you’ve been building all along.
Your Innovation Transformation Specialist
15 years watching brilliant businesses lose to mediocre competitors taught me one truth: expertise doesn’t sell itself.
I’m Brian Griffiths, founder of BStrong Marketing. After building and selling my own agency, I kept seeing the same tragedy: excellent B2B service providers becoming invisible because their positioning was illegible to their market.
That’s why I synthesized 25 years of visual communication and strategic marketing into The BStrong Positioning System.
The result? B2B service firms that stop competing on credentials and start commanding categories.
Because in a world where everyone is just being clear, brave wins.
Every Day You Wait, The Gap Widens
Right now, someone less qualified is winning your ideal client. Not because they’re better. Because they’re clearer. The question isn’t whether you’ll fix your positioning. It’s whether you’ll do it before the gap becomes insurmountable.
Ready to Stop Being the Best-Kept Secret?
Not ready to talk? Start with our Positioning Gap Assessment: