Marketing for Healthcare Professionals
Your Medical Mastery Is Losing to Wellness Marketing. Book Your Authority Strategy Session →Download: "Why Patients Choose Influencers" →You’re not losing patients because wellness coaches heal better.
You’re losing because they market better
Sound Familiar?
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“That wellness coach is teaching MY gut healing protocol to 50,000 followers—completely wrong.”
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“I spent $250K on medical education to compete with someone who took a weekend certification course.”
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“Patients call me ‘too expensive’ then spend $500/month on supplements from Instagram influencers.”
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“My 95% success rate is invisible while their placebo results go viral.”
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“I’m board-certified twice—she’s Instagram certified, and winning.”
Here’s What’s Actually Happening
You don’t have a credibility problem. You have a translation problem.
Your medical expertise speaks in peer-reviewed journals. Your patients shop in Instagram stories. Until you bridge that gap—making complexity clear without losing accuracy—wellness influencers will keep stealing your protocols AND your patients.
Your 20 years of medical mastery is invisible online.
Meanwhile, someone who learned your protocols from a podcast looks like the expert.
The Wellness Washing Machine™ Is Stealing Your Patients
Here’s how The Wellness Washing Machine works:
Ten years ago, patients came desperate for answers. They trusted medical expertise and committed to your protocols.
Today? They “research” on social media first. They try the Instagram version—your complex protocol simplified into “3 Easy Steps to Heal Your Gut!”
This dilution accelerates daily.
Every protocol that gets “wellness washed” makes real medicine look unnecessary.
Practitioners who make expertise visible NOW become the trusted source. Those waiting become the “expensive last resort.”
What Changes When You Fix Your Positioning Through The Medical Authority Blueprint
WITHOUT The Authority Blueprint:
- Protocol Pirates: Watching influencers butcher your methods
- Price Competition: Compared to $97 online courses
- Damaged Patients: Fixing DIY protocol disasters
- Invisible Expertise: 20 years experience = 0 online authority
- Referral Dependent: Hoping other MDs remember you exist
WITH The Authority Blueprint:
- Protected Protocols: Your methods become THE standard
- Premium Positioning: Patients invest in expertise, not experiments
- Qualified Patients: They arrive educated and committed
- Visible Authority: THE source influencers have to cite
- Consistent Flow: Waitlist of ideal patients who found YOU
The Medical Authority Blueprint™
Stop losing to wellness marketing. Start leading with medical mastery.
→ Phase 1: Expertise Excavation
We identify the protocols you pioneered that others are copying. Deep dive into your unique methodologies, breakthrough cases, and the specific approaches that get results others can’t replicate. We find what makes you THE source, not just another functional doctor.
→ Phase 2: Authority Architecture
Map your position between medical credibility and accessible education.Plot where you stand versus wellness influencers, traditional MDs, and other functional practitioners. Find the space where medical mastery meets clear communication—where you can stand alone.
Phase 3: Translation Mastery
Convert complexity into clarity without losing accuracy. Develop your signature way of explaining complex protocols that makes patients think “finally, someone who makes sense!” Build the bridge between peer-reviewed and Instagram-worthy.
→ Phase 4: Evidence Exhibition
Show the science behind your success stories. Create content that demonstrates real outcomes—before/after labs, case studies, protocol explanations. Make your expertise undeniable through evidence, not just testimonials.
The Medical Authority Blueprint Is Built for Specific Practitioners
✅ YES, if you’re:
- A functional/integrative MD or DO with real medical training
- Running a $1M+ cash-based practice
- Solving complex cases others can’t crack
- Watching wellness coaches steal and simplify your protocols
- Ready to make medical expertise visible without being vapid
- Willing to educate at scale, not just one-on-one
- Done being the “expensive option” nobody understands
❌ NOT for:
- Practitioners still taking insurance
- Doctors who think marketing is “unprofessional”
- Anyone protecting protocols like trade secrets
- MDs with superiority complex about social media
- Practices under $500K (not ready yet)
- Quick-fix promises or “miracle cure” claims
- Those who won’t share real patient outcomes
If you think good medicine markets itself, keep watching wellness coaches steal your patients.
Your Innovation Transformation Specialist
I’ve watched brilliant doctors lose to wellness warriors with ring lights. It’s time to change that.
I’m Brian Griffiths, founder of BStrong Marketing. After seeing medical experts with 20+ years of training lose patients to health coaches with 20 days, I knew something had to change.
You’ve mastered root-cause healing. You’ve reversed “incurable” conditions. But online? You look like every other doctor claiming to “heal naturally.” Meanwhile, influencers are bastardizing your protocols into dangerous trends.
That’s why I created The Medical Authority Blueprint. It translates medical mastery into visible authority—making complex science accessible without dumbing it down.
Because in a world where everyone claims to be a “healer,” those with actual medical expertise need to be seen.
Your protocols work. Your outcomes prove it. Now let’s make sure patients find you before they find the Instagram version.
Patients Choosing Influencers Over You Validate Dangerous Misinformation
Right now, someone is buying the wellness-washed version of your protocol from an Instagram coach. They’ll fail. They’ll get worse. Then they’ll think “functional medicine doesn’t work.”
Ready to Become THE Visible Authority in Functional Medicine?
Not ready for strategy? Start understanding the problem: