Marketing for B2B Professionals
You're Not Losing Deals Because Your Work Isn't Good Enough. Book Your Positioning Strategy Session →Download: "Why You're Losing to Weaker Competitor" →The competitor who just won your client isn’t better than you.
They’re just clearer about what makes them different.
Sound Familiar?
- “I keep losing deals to competitors I KNOW aren’t as good as me.”
- “Prospects can’t explain what makes us different, so every conversation becomes a credentials contest.”
- “My pipeline depends entirely on referrals I can’t control—while less experienced competitors with better marketing are winning my ideal clients.”
- “I’m exhausted from networking events where I explain what I do from scratch, over and over.”
- “We compete on price even though our work is premium—because buyers see us as interchangeable.”
Here’s What’s Actually Happening
Is Your Expertise Getting Lost in Translation? You Might Have a Positioning Problem.
You don’t have a capability problem. You have a positioning problem.
Your expertise is real. Your years of experience matters.
But none of that counts when prospects can’t see the difference between you and the provider who started last month.
Vague positioning always loses to specific positioning. Even when the work behind it is weaker.
The Commoditization Machine Is Winning—And Every Quarter You Wait Makes It Stronger
Here’s how The Commoditization Machine works against you:
Five years ago, buyers took discovery calls to learn about you.
Today? They research in stealth mode. They build shortlists based on positioning alone.
By the time they reach out, they’ve already decided if you’re strategic or interchangeable.
This gap compounds.
Every quarter you operate with unclear positioning is a quarter competitors use to build recognition you’ll have to fight twice as hard to reclaim.
What changes when you fix your positioning with the BStrong System?
WITHOUT The BStrong Positioning System:
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Soul-Crushing Sales Calls: Explaining why your 15 years of experience is worth more than someone who started last year
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Price Competition: Prospects comparing you on credentials and cost like you’re a commodity
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Referral Roulette: Revenue depends on others remembering you exist—and explaining your value correctly
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Founder Bottleneck: Everything requires your personal involvement because only you can articulate the difference
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Invisible Online: Another “experienced professional” in an ocean of identical claims
WITH The BStrong Positioning System:
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Pre-Sold Prospects: They arrive understanding exactly why you’re different—and worth premium fees
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Premium Positioning: Competing on strategic value and specialized expertise, not hourly rates
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Predictable Pipeline: Marketing that generates qualified leads who already want YOUR specific approach
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Scalable Systems: Your team can sell effectively because your positioning is crystal clear
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Category Authority: Known as THE expert for your specific type of client and problem
The BStrong Positioning System™
Stop losing to flashier competitors. Start winning on expertise.
→ Phase 1: Find Your Winning Edge
We start by figuring out which deals you actually win—and why. That begins with conversations with your best clients to uncover the real reasons they chose you. From there, we identify the specific problems you solve that others can’t or won’t touch. Finally, we pinpoint exactly who needs your expertise most urgently, so your marketing and outreach focus where they’ll make the biggest impact.
→ Phase 2: Map Your Competition
We start by mapping the landscape—every option your prospects might consider, including doing nothing at all. This shows you exactly where each competitor stands. From there, we look for the open territory, the space where you can stand alone without getting dragged into price wars. Finally, we help you claim a position so distinct that comparison becomes irrelevant.
→ Phase 3: Build Your Battle Cry
We help you create messaging that makes prospects stop scrolling and start calling. It starts with uncovering the one insight that makes them think, “This person gets it.” From there, we shape your signature method—the unique way you solve problems that competitors can’t imitate. Finally, we turn it into website copy that pre-sells your expertise before you ever get on a call.
→ Phase 4: Scale Without You
We help you build a system that generates leads while you work. It starts with content that positions you as the B2B service provider of choice. Then we create automated sequences that turn strangers into booked calls. Finally, we equip your team with templates they can use to sell effectively—even when you’re not in the room.
The BStrong System Is Built for Specific B2B Service Businesses
✅ YES, if you’re:
- A B2B service firm with $500K+ revenue and proven expertise
- Excellent at delivery but invisible in your market
- Losing deals to flashier competitors with weaker capabilities
- Tired of referral roulette and feast-or-famine revenue
- Ready to exclude the wrong clients to attract the right ones
- Willing to say what others in your space won’t say
- Focused on owning a specific position (not trying to be everything to everyone)
❌ NOT for:
- Startups still figuring out product-market fit
- Commodity businesses competing mainly on price
- Companies looking for quick-fix marketing tactics
- Anyone who believes “everyone” is their target market
- Businesses wanting safe, committee-approved messaging
- Firms not ready to back up brave positioning with excellent work
- Those seeking “brand awareness” without revenue accountability
If you’re not ready to be specific and exclusionary, we’re not the right fit.
And that’s exactly the point.
Your Innovation Transformation Specialist
15 years watching brilliant businesses lose to mediocre competitors taught me one truth: expertise doesn’t sell itself.
I’m Brian Griffiths, founder of BStrong Marketing. After building and selling my own agency, I kept seeing the same tragedy: excellent B2B service providers becoming invisible because their positioning was illegible to their market.
That’s why I synthesized 25 years of visual communication and strategic marketing into The BStrong Positioning System.
The result? B2B service firms that stop competing on credentials and start commanding categories.
Because in a world where everyone is just being clear, brave wins.
Every Quarter You Wait, The Commoditization Machine Gets Stronger
Right now, your ideal clients are choosing competitors—not because they’re better, but because they’re clearer. The question isn’t whether you’ll fix your positioning. It’s whether you’ll do it before the gap becomes insurmountable.
But positioning is fixable. And we can map yours in 90 minutes.
Not ready to talk? Start with our Positioning Gap Assessment: